Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on Google search results and across a network of websites and apps. It's essentially a pay-per-click (PPC) advertising system, meaning you only pay when someone clicks on your ad. How does Google Ads work? Keywords: You start by selecting relevant keywords that potential customers might use to search for products or services similar to yours. For example, if you sell shoes, you might use keywords like "running shoes," "women's sneakers," or "best hiking boots." Ad Creation: You create compelling ads that are concise, informative, and entice users to click. These ads typically include headlines, descriptions, and often display extensions like sitelinks, callouts, and location information. Bidding: You set a budget and determine how much you're willing to pay per click (CPC) for each keyword. Google's auction system then determines...
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